Tag Archives: Politics

Media, Millennials, and Politics

Media, Millennials, and Politics: The Coming of Age of the Next Political Generation  by Alison N. Novak (Lexington Books, 2016)

This is an academic book written by a professor of communications at the university where I work, so most of you who follow my blog probably won’t have easy access to it. Nevertheless it was an interesting and well-written book that I learned a lot from. As the parent of two Millennials (adults under 35), I have been hearing lately about the concept of “millennial bashing” by the media. This book provides proof that it’s real. Dr. Novak collected and analyzed two datasets about media coverage of Millennials and politics: one included 50 randomly selected episodes of 6 cable tv news programs surrounding the 2008, 2010, 2012, and 2014 elections, and the other asked a cohort of actual Millennials to write journal entries after a weekly reading of the most popular articles on NewsWhip, an online news aggregator. Her analysis shows that despite turnout levels that likely swayed the 2008 and 2012 Presidential elections, Millennials as a group were consistently ignored, denigrated, and even vilified by large segments of the media. I was appalled to learn that the conservative news media actually accused Millennials of voting for Obama solely because he promised them “gifts” like free contraception and better student loan policies. Not surprisingly, Millennials in return showed little trust of media (even online media) as a source of political information.

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